Every December, the same headlines appear: showings drop, sales slow, and people start wondering if something is “wrong” with the market.
But when we look at the data — not just the noise — a very different picture emerges.
📊 What the ShowingTime Data Shows
Showings declined sharply in late December (seasonal)
Sales dipped temporarily due to holidays
Pricing accuracy still drove successful transactions
Homes priced correctly sold faster than long-term averages
In fact, 2025 sales finished slightly above the 10-year average, even with a slower December.
🧠 Buyer & Seller Psychology in Winter
Buyers haven’t disappeared — they’ve become selective.
Sellers aren’t failing — they’re adjusting expectations after years of rapid appreciation.
Winter markets reward:
Realistic pricing
Clear positioning
Informed decision-making
🎿 Think of It Like This
The market in December is like a ski hill at dawn.
The crowds aren’t there yet — but the best conditions are often before everyone else shows up.